Surfing South Africa, the official governing body for surfriding in South Africa, has renewed its long-term partnership with Accelerate Sport on a 4-year contract. The renewed agreement is a testament to the collaborative partnership the two organisations have had in the past and will continue going forward.

“The renewal of this contract is a significant vote of confidence in Accelerate Sport’s services and effectiveness over the years”, said Robin de Kock, General Manager of Surfing South Africa. “Accelerate Sport has been a valued partner whose industry knowledge and experience has helped us evolve to stay on the forefront of the surfing industry in South Africa to date”.
Accelerate Sport has worked with and supported Surfing South Africa as the exclusive commercial and marketing agency since December 2016. The Cape Town-based marketing agency will continue to be responsible for the marketing strategies and activities to exploit Surfing South Africa’s commercial products. By extending this partnership, the agency will continue providing leading marketing capabilities and differentiated solutions to drive Surfing South Africa’s continued growth and success within South Africa.

Joshe Faulkner. SA Champion. 2019 Mercedes-Benz SA Championships presented by Buffalo City. Photo Ian Thurtell

Daniel Quinta, CEO of Accelerate Sport, said in a statement, “We’ve had a great working relationship over the years with Surfing South Africa and we are very much looking forward to building on that relationship.” He added, “We believe by continuing and expanding on our existing relationship, we will only see more growth and success for surfing, despite the trials and tribulations we are all experiencing given the COVID-19 outbreak”.

Following the adjusted regulations by the Presidency, Accelerate Sport and Surfing South Africa will make the necessary announcements regarding upcoming surfing activities for 2021.

About Accelerate Sport
Accelerate Sport and Entertainment is a results driven marketing agency that focuses on effectively serving the best interests of clients and sponsors. With a collective 70 years of experience in sport and entertainment, Accelerate delivers strategic solutions specialising in sponsorship rights, consultancy, event management, media and public relations.